An HTML tag that is used to define the top line of a web browser, the search engine considers this as the most important part of text on the web page, as they base their natural results here.

There is not a single webpage in the top rankings that does not include their main keyword in their title tags. A web page may not use the keyword in their main body instead they use inbound links to rank well, but still in the title tag it is very critical to include it. There are several things to consider for title tag optimization:

1. Important keywords must appear in the title tag
2. Title tags should not exceed the length of 60 characters and must have only 7 to 10 words
3. It should be easily read by the web-surfer (user- friendly)
4. Stop words must be used sparingly and avoid dead weight words altogether if possible
5. Keywords must be as close together as possible (keyword proximity)
6. Put the keywords as close to the title tag's beginning as possible
7. Proper word order of the title tag must be maintained
8.Repeating the keyword in the title tag should be very limited

Thanks for Precious Information.

A title tag is the title of the website. It is the first element is the HTML code for a search engine sees and is the first time you use your main keyword specific web. This is also what the user sees on the top of the browser on the left has.

The title tag has been – and probably will always be – one of the most important factors in achieving high search engine rankings.In fact, fixing just the title tags of your pages can often generate quick and appreciable differences to your rankings.
Every web page needs to have a unique Title Tag and it needs to include the main keyword phrase for that page. Google only indexes the first 63 characters so it is imperative that the main keyword emphasis needs to be at the beginning of the title tag. You do not need to make it a sentence or a statement but it must include the main keyword phrase you want the search engines to index the page for. Also the title tag needs to be supported in the content of the page.

rapidsphare wrote :
> An HTML tag that is used to define the top line of a web browser, the
> search engine considers this as the most important part of text on the web
> page, as they base their natural results here.
>
> There is not a single webpage in the top rankings that does not include
> their main keyword in their title tags. A web page may not use the keyword
> in their main body instead they use inbound links to rank well, but still
> in the title tag it is very critical to include it. There are several
> things to consider for title tag optimization:
>
> 1. Important keywords must appear in the title tag
> 2. Title tags should not exceed the length of 60 characters and must have
> only 7 to 10 words
> 3. It should be easily read by the web-surfer (user- friendly)
> 4. Stop words must be used sparingly and avoid dead weight words altogether
> if possible
> 5. Keywords must be as close together as possible (keyword proximity)
> 6. Put the keywords as close to the title tag's beginning as possible
> 7. Proper word order of the title tag must be maintained
> 8.Repeating the keyword in the title tag should be very limited

I have to disagree that the keyword has to be in the tittle in order to rank number one in google for any keyword. I've see website be number one in google without the keyword being in the title.

Title is very important which gives the details about the pages. Search engines give more important to the Title Tag.

The primary keyword that you select should be used as close to the beginning of your page's title as possible.As with all aspects of onsite SEO, one of the key aspects to optimizing your title tag will be your usage of keywords

In fact, the Title tag should be written this way, it should make an immediate idea of ​​your site. A perfect tag can be quickly written article in website traffic generated considerable. Written in the text tag appears as clickable text in the search engine results page.

Title tags are unquestionably one of the "big three" as far as the algorithmic weight given to them by search engines; they are equally as important as your visible text copy and the links pointing to your pages – perhaps even more so.

That’s right. Title should be properly optimized and should contain 60 to 70 characters. The tile should include Primary Keyword for the webpage in it. It should be relevant and unique.