Cyrus Shepard's Beyond Exact Match Anchor Text Whiteboard Friday back at the start of September inspired me to run an experiment. Cyrus pointed out that there has been some evidence to suggest that the exact match anchor text link may not be the holy-grail it once was. I wanted to test the theory out for myself though and try to delve a little deeper into the effectiveness of different kinds of links and also attempt to identify which link type is the most effective. I also wanted to get an idea of just how advanced Google is at recognising the context around a link, i.e. is it even necessary to include a keyword in the anchor text or can it process non-keyword, 'click here' type links if they are placed near to the keyword itself.

Google (and to a lesser degree other search engines) heavily weight it’s Search Engine Results Pages (SERPs) towards the anchor text of links to a page. This can be demonstrated by looking at extreme examples where a pages high ranking can ONLY be attributed to anchor text and no other SEO factors. Googlebombs are probably the easiest examples to find and understand how anchor text effects SERPs.

A link anchor text is a clickable text or word that contain a hyperlink of a webpage.

Link anchor text is the keyword on which you are giving link to your website.

Google (and to a lesser degree other search engines) heavily weight it’s Search Engine Results Pages (SERPs) towards the anchor text of links to a page. This can be demonstrated by looking at extreme examples where a pages high ranking can ONLY be attributed to anchor text and no other SEO factors. Googlebombs are probably the easiest examples to find and understand how anchor text effects SERPs.

Key terms is a clickable words. If keywords are targeted as core words, your seo search term ranking increases.

The clickable part of the weblink framework as it is known as incoming weblink.it allows seo for those key terms.

Anchor-text is a clickable textual content. If your keywords are targeted as core textual content, your internet search results keyword ranking improves.