All who have little experience with adword and other ppc platform know about three keyword match type which are exact,phrase and broad but now we have one more type which gives more flexibility in exact search keywords.

According to this we can use same keyword for singular and plural for the keywords we have used for exact match. Like Computer and computers can be added with same keyword and you do not need to specify these two keyword separately as before.

You have to specify the keyword with + sign

Example Coumputer+ which can triggered your add for both keywords computer and computers

Hi,

Thanks for sharing . its really helpful tips and i loved it.

Thanks.